Four Factors That Make for an Ideal Pitch
This is part one in a five-part series titled The Art of the Pitch. Join us each Friday from May 4 through June 1 as we discuss successful media outreach strategies. Just as advertisers try to “pitch”...
View ArticleDoing Your Pitch Homework
This is Part 2 in a five-part series titled The Art of the Pitch. Part 1, Four Factors That Make for an Ideal Pitch, can be found here. Know the Subject In order to create an effective media pitch, a...
View ArticleCrafting the Pitch
This is Part 3 in a five-part series titled The Art of the Pitch. Part 1, Four Factors That Make for an Ideal Pitch, can be found here. Part 2, Doing Your Pitch Homework, can be found here. Once you’ve...
View ArticleSending the Pitch
This is Part 4 in a five-part series titled The Art of the Pitch. Part 1, Four Factors That Make for an Ideal Pitch, can be found here. Part 2, Doing Your Pitch Homework, can be found here. Part 3,...
View ArticlePreparing the Source
This is Part 5 in a five-part series titled The Art of the Pitch. Part 1, Four Factors That Make for an Ideal Pitch, can be found here. Part 2, Doing Your Pitch Homework, can be found here. Part 3,...
View ArticleDon’t Forget This One Key Audience When Writing a Press Release
The press release, that tried and true tactic used by companies and PR practitioners for eons, has gone through quite an evolution over the past decade or so. Before the age of the Internet, the press...
View ArticleCreating a Winning Strategic Communications Plan
Simply put, a strategic communications plan is a description of a company’s marketing and communications goals and activities. And it should be treated as an essential document for any company,...
View ArticlePenn State Wellness Program: Healthcare PR and Marketing Dilemma
What can healthcare PR and marketing professionals learn from the controversy regarding Penn State’s $1,200 surcharge on employees who do not meet a new requirement of the school’s wellness program to...
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Launch New Company with B2B PR and Content Marketing
Like many Minneapolis B2B PR firms, Snow Communications uses Google analytics, SEO strategies, and related digital marketing technologies; but we understand that content is everything. We know a good...
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